AdBlock is not destroying the internet. The internet was destroyed by advertising. AdBlock became popular as a direct result of the proliferation of websites that were 20% content and 80% advertising, fluff, and nonsense. It became popular as a direct result of blinking, jumping, moving, popping-under advertising elements. It became popular as a direct result of users having their browsers (and machines) compromised and infected by ad networks that did not vet their advertisers correctly. Content owners were perfectly willing to let the administration of advertising be somebody else's problem, and when that somebody else decided not to do their job either, users got screwed and they turned to AdBlock.