Kill Google AMP

These, in my view, don’t go far enough in stating the problem and I feel this needs to be said very clearly: Google's AMP is bad – bad in a potentially web-destroying way. Google AMP is bad news for how the web is built, it's bad news for publishers of credible online content, and it's bad news for consumers of that content. Google AMP is only good for one party: Google. Google, and possibly, purveyors of fake news.

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So it's not really about speed. As with anything that eschews standards for its own modified version thereof, it's about lock-in. Tons of pages in Google AMP markup mean tons of pages that are optimized specifically for Google and indexed primarily by Google and shown primarily to Google users. It's Google's attempt to match Facebook's platform. And yes, Facebook is far worse than AMP, but that doesn't make Google AMP a good idea. At least Facebook doesn't try to pretend like it's open.

GILBERTSON, Scott. Kill Google AMP before it KILLS the web. The register,